STRATEGIC ENTREPRENEURSHIP IN MICRO AND SMALL SUSTAINABLE ENTERPRISE IN THE METROPOLITAN REGION OF VALE DO PARAÍBA AND NORTH COAST

Abstract

This paper aims to analyze how sustainable micro and small enterprises located in the Metropolitan Region of Vale do Paraíba and North Coast seek and take advantage of opportunities and create competitive advantages based on the study of the concept of strategic entrepreneurship. Therefore, the method adopted was qualitative and multiple cases with exploratory and descriptive objectives. At first, the research is positioned as documentary, related to the collection of secondary data through virtual platforms to identify the sample composed of seven companies. Subsequently, semi-structured interviews were carried out with owner-managers of micro and small sustainable businesses. Data were treated through within and cross case analyses, with a sensemaking approach and, to help organize the words, the IRAMUTEQ software was used. The results showed that strategic entrepreneurship is an important tool whose use makes it possible to identify factors that can contribute to a better management of new and already consolidated companies, especially micro and small sustainable local companies. Finally, even though it is not its objective, the study points to empirical information about the development of companies within a time frame of global crisis resulting from the Covid-19 pandemic, denoting its practical contribution.