Empregabilidade, inovação e inteligência competitiva como estratégias nas instituições de ensino superior privadas do Brasil

Authors

  • César Ricardo Maia de VASCONCELOS UNP
  • Hilderline Câmara de Oliveira UnP
  • Walid Abbas El-Aouar UNP

DOI:

https://doi.org/10.18696/reunir.v14i2.1502

Keywords:

Empregabilidade, Inovação, Inteligência Competitiva

Abstract

the objective of this study is to analyze the importance of employability in choosing a higher education institution, for the use of competitive strategies, using competitive intelligence and innovation as tools. The research is a quantitative approach, with a descriptive character, operationalized through a Survey. Data collection was carried out through an electronic questionnaire sent by email and by WhatsApp to 980 pre-university students from public schools in Brazil. A response was obtained from 221 respondents, with 216 valid responses. The results revealed that employability, innovation and competitive intelligence significantly influence the competitive strategies of private higher education institutions in Brazil and provide a competitive advantage in attracting and retaining students.

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Author Biography

César Ricardo Maia de VASCONCELOS, UNP

Doutor (Ph.D) em Administração pela Université Pierre Mendes France de Grenoble, França; Mestre em Gestão dos Sistemas de Informações Empresariais e Gerenciais (Diploma Europeu) pela Conférence Universitaire de Suisse Occidentale (CUSO) e Conférence Universitaire Rhône-Alpes (CURA) Suíça / França; Mestre em Sistema de Informação (Diploma Francês) pela École Supérieure des Affaires (ESA) - Université Pierre Mendes France de Grenoble, França; Graduado em Administração pela Faculdade Espirito-Santense de Administração e Licenciado em Letras pela Universidade Federal do Espírito Santo; Além de possuir vasta experiência acadêmica e em gestões públicas e privadas, tendo ocupado cargos executivos em Instituições de Ensino Superior, na Administração Pública estadual e federal e na Administração Privada; Consultor de Empresas em Estratégias Empresariais; Diretor Geral da SALEM Carreiras, Estratégia & Negócios Ltda.; Avaliador Institucional do BASIS MEC/SESU/INEP é Professor Colaborador do Programa de Mestrado Profissional em Administração (Disciplina ministrada: Comportamento Organizacional) e Professor Permanente dos Programas de Mestrado e Doutorado Acadêmico em Administração (Disciplinas ministradas: Inteligência Competitiva; Cultura, Sociedade e Organizações) da Universidade Potiguar/UnP. Contato: E-mail cesarmvasconcelos@gmail.com

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Published

2024-09-29

How to Cite

VASCONCELOS, C. R. M. de ., de Oliveira, H. C., & El-Aouar, W. A. (2024). Empregabilidade, inovação e inteligência competitiva como estratégias nas instituições de ensino superior privadas do Brasil. REUNIR Revista De Administração Contabilidade E Sustentabilidade, 14(2), 34-45. https://doi.org/10.18696/reunir.v14i2.1502

Issue

Vol. 14 No. 2 (2024): REUNIR: 14, 2, 2024

Section

Artigos científicos

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Copyright (c) 2024 REUNIR Revista de Administração Contabilidade e Sustentabilidade

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